When I meet people and talk about databases and systems, I always think they miss the point about what makes them useful. They often talk about a particular piece of software like Salesforce, Hubspot or Tableau. What they don’t see is that these are just tools and the content is more important.
Read MoreFor many years I’ve worked with business people to solve their problems with IT solutions. A big obstacle for them is how to tell the IT department what it is they want. Since I originally worked on business side and was in their shoes, I’ve been able to fill in the blanks for them. Allow me to share the approach I take to effectively communicating the business needs to IT.
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